Sunday, May 23, 2010

Huggies Launches Line of Diaper Jeans

Kimberley-Clark will be selling Huggies Little Movers Jeans for a limited time in June and July. They aren't actually denim, but are printed with a jean-like pattern, including faux belt loops and pockets.

"Jeans have always been a Mommy fashion must-have, but now it's time for their little ones to steal the style," said Stuart Schneider, senior brand director of Huggies, in a press release.

"The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand."

Huggies Jeans Diapers are available in three sizes, from size 3 (16-28 lbs) through size 5 (over 27 lbs) for a manufacturer's suggested retail price of $9.59 for a jumbo pack and $19.99 for a big pack (diaper count varies based on diaper size).

Do you think you will try these diapers with the children in your care?


Fiona Littleton said...

Too funny. Sure, if they are the brand the parents like anyway why not? Fun.

Lisa said...

My employers get their diapers at costco, and buy what's economical.

My former employers were very green and would not have done this.

Anonymous said...

Aw come on. They are adorable. They are going to make a lot of money with these!
Reyna H NY